Thank you, GoHeath, for the tip to the YouTube link for what is purported to be the first-ever episode of This Week In Baseball.
I’ve been excited about the debut of this show since there was a report on it in the March 13, 1977, edition of the Paducah Sun-Democrat “Channel Selector” pullout. Here’s Dan Lewis writing for the United Feature Syndicate:
At the recent National Association of Television Program Executives convention in Miami Beach, Ernie Banks, the Chicago Cubs great immortalized this year as the newest elected member to Baseball’s Hall of Fame, was on prominent display, letting people know about “This Week in Baseball.”
At the hotel pool, in major league baseball’s suite and at banquets, Banks moved around easily, letting the local program executives know that the commissioner’s office, the owners, an assortment of production companies, a distributor and an ad agency were partners in the TV venture …
Banks, who has remained wit the Chicago Cubs—the only team he ever played for during his major league career—in sales promotion, did his job well. The programmers were anxious to meet him and, in return, listened to his pitch on behalf of baseball.
Mel Allen, the one-time New York Yankees’ play-by-play announcer (for 23 years), will host the series, which will run for 26 weeks, starting April 16—the second of the season.
Pro football highlights are aired weekly by both NBC and CBS during the season on their respective Sunday sports specials that precede games on these networks. But although NBC carries a Saturday game and ABC the Monday night game in baseball, neither offers these highlights.
So the league is packaging its own show. These highlights, culled from the 100 to 150 games each week, will be edited by high-speed equipment and will be ready for airing by Friday. In many areas, it is expected they will be shown on the weekend, probably preceding local major league telecasts. In major league cities, channels that air the local teams will have first option.
It appears there were production delays, because Howard Smith of the Associated Press reports in a syndicated column turning up in papers June 23 and around then that the series is in its fourth week:
... and the reception has been great. In Boston, baseball writers can’t see it Saturday afternoons as a rule because they’re at the Red Sox game so they have requested a special showing. Club officials also are planning to show it on the scoreboard at Fenway Park prior to Saturday games.
The idea of a highlight show is not new. The National Football League has been doing it for years with success. But the NFL only has 14 games every weekend to deal with. There approximately are 70 baseball games every week and, until this year, it has not been economically feasible to produce a highlights show.
This year baseball has purchased a video cassette recorder for each ballpark. Of the 70 games played in a week, generally about 52 of them are televised somewhere. Baseball records the telecasts on the cassettes, ships the film to New York and the highlights are put together for the show. It sounds much easier than it is.
I think it sounds hard. And I'm excited to watch—right before I listen to tonight's A's game, at Detroit.
31 May 1977, Tue The San Francisco Examiner (San Francisco, California) Newspapers.com












